How does Live Nation create value?
Live Nation generates revenue through the provision of ticketing, event operation, and artist management services, as well as through its advertising and sponsorship solutions. The Company charges a fee on all tickets for events on behalf of clients, and retains a larger portion of ticket prices on its own events.
What strategy that Live Nation is pursuing?
Competitive Strategy Live Nation has found success in this business by following a focused differentiation strategy. In their words, “Our core businesses surrounding the promotion of live events include ticketing, sponsorship and advertising, and artist management.
What is it like to work at Live Nation?
If you love music and working with people, this job is for you! Working for Live Nation has been one of the greatest experiences for me personally. You meet all kinds of new interesting people every day and help others out, all while at a large concert venue with great acts being booked every summer!
Who are Live Nation’s competitors?
Live Nation Entertainment competitors include Ticketmaster, Eventbrite, StubHub and House of Blues Entertainment.
How much does Live Nation spend on marketing?
Live Nation Entertainment spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats.
How does Live Nation advertise?
For concerts, it provides worldwide promotion of live music events in its owned or operated venues around the globe. In the sponsorship and advertising segment, Live Nation uses a sales force to give clients a magnitude of promotional and sponsorship options within its fan, venue and ticketing outlets.
Does Live Nation own Roc Nation?
Jay Z and Live Nation also co-own Roc Nation, a joint venture operated as a joint venture. Today’s release did not mention any change to that structure. Earlier this week, Jay Z pulled to within a hair of Diddy in FORBES’ annual hip-hop net worth ranking, sporting a $810 million fortune.